Another general question

Anonymous said...
I am new to the industry; how do I generate more leads? Where so I start? Should I just concentrate on realtors, CPA's, and Financial Planners? What books should I read? Who Should I market to first to get leads right away? Or should I just try to concentrate on Rafi's first to get started?

Hi,
Refi's are just about done. Going after refi's right now will be a tough road. So ignore them for a while.

Go where the buyers are. Identify the demographics of your target buyer: Age, Sex, Occupation, Neighborhood, Income, Hobbies, etc.

Then market to them.

But you must have a marketing plan. You can;t go after anyone and everyone. You need to determine who will go after. This is called your niche. You will have much greater success going after a niche then the general public.

What do you enjoy doing? Swimming? Then join a swimming club and offer everyone a way to afford their own pool-refi. Then contact several pool builders and tell them how you can help them win over clients who think it is too expensive.

Do you like Motorcycles? Contact all the dealers in your area and show them how you can help them sell more bikes by refinancing their prospects.

Any group that is passionate about their hobby is a great niche market. And easy to dominate.

Do you go to church? That's one of your niches.

If you used to be a Financial Planner, then they would be your niche because you can related to them and talk their jargon. It will be much easier to get them to like you.

Organize your business, build systems, and plans. Only then will you be strong when the winds blow.